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51. Bytes In Brief(R) November 2002 Internet & Tech Sector Newsletter
- www.keytlaw.com
- Appeals Court Considers Faxed Search Warrants .
- Search King Sues Google over Search Rankings .
- APPEALS COURT CONSIDERS FAXED SEARCH WARRANTS.
- On October 10th, the Justice Department asked an Eighth Circuit panel of judges to deem it acceptable for police to fax a search warrant to Yahoo instead of serving the warrant in person. ... Dale Robert Bach appears to be the first case where an appeals court will rule on the validity of faxed search warrants. Privacy advocates are alarmed by the possibility of faxed search warrants because police can gather far more information more quickly than they could under traditional rules. The Justice Department appealed a district court decision, which ruled that police must be present when executing search warrants. ... A Ramsey County judge approved a state search warrant ordering Yahoo to hand over any e-mail sent to or from Bach or the boy and the warrant was faxed to Yahoo. ... District Judge Paul Magnuson ordered that the evidence obtained via the search warrant be suppressed because the law requires that police be present for search warrants. ...
- SEARCH KING SUES GOOGLE OVER SEARCH RANKINGS.
- On October 18th, Search King, a web site network and advertising seller, filed suit against the search engine Google, alleging that it had unfairly lowered its search engine rankings. ... Western District Court of Oklahoma, charges that Google "purposefully reduced Search King’s value, as well as that of Web sites hosted by Search King" with the intent "to cause Search King’s clients to cancel contracts with Search King. " Google said it has not adjusted the results to decrease Search King’s rankings, but that rankings automatically change every time Google updates its index every four weeks. Speculation is that Google has changed its "PageRank" algorithm which partially measures how a site will be ranked based on the number of sites that link to it. This has resulted in the creation of so called "link farms" where links are created for the sole purpose of increasing search engine rankings. ... Search King had started a PR AD Network, which was an advertising network in which it sold text links on popular Web sites to get them a better listing in Google’s results. Shortly after Search King announced its network, its ranking dropped and the PR AD Network itself was given a zero, "which in the Internet community is recognized as a manually determined penalty," according to the suit. The suit charges that the reduction of Search King’s ranking has damaged its reputation and diminished its value. Search King is seeking a preliminary injunction against Google to be restored to its previous ranking as well as monetary damages. ...
52. Worksheets
- www.writeeffect.co.uk
- Search rankings.
- It's possible to search for comments in newsgroups (ie chat rooms) in the same was that we search for phrases used in Websites. ...
- Go to the Google search page, but click on the 'Groups' tab to open this screen. You're now about to search for newsgroup postings. Type in your chosen search string, hit Google search and then 'sort by date' to see the latest postings on this topic. ...
- There's much discussion on the topic of the 'democratic deficit' (see Google search results). ...
- Google recently extended its brand into news aggregating: you can now search for items on Google News in much the same way that you can perform a conventional search. ... For example, a news search for Leeds Metropolitan University reveals that LMU student Charlotte Harris last week won the prestigious BP Portrait Award for a portrait of her grandmother.
- It's words that best communicate ideas; that can best be indexed by search engines; that provide changing content; that reflect the outside world; that serve up Web pages quickly.
- Yet words are seen as unglamorous - especially in technical and design circles, where coding is king and Flash animations spell fun.
- It has gained public credit and credibility by its honest and open discussion of the issues following on from the US government's anti-trust lawsuit that portrayed Microsoft as a wielding unfair monopolistic power.
- Search rankings.
- It is, above all, a well-placed result returned by a search engine. ...
- A whole new business has emerged providing 'search engine optimisation' to those concerned about their visibility on the Web (see, for example, Selfpromotion). There's also a site devoted to scrutinising the search engine business - Searchenginewatch.
- By offering superior search technology and a simple, uncluttered interface, and through word of mouth (and word of mouse) recommendation, Google emerged within a couple of years as the market leader.
53. 2003Law.com
- www.2002law.com
- Search Site .
- District Court for the Western District of Oklahoma, Oklahoma City-based Search King, Inc. alleged that search engine operator Google purposefully devalued Search King’s page ranking, conduct which amounted to tortious interference with contractual relations. Search King, a website network and advertising seller, alleged that Google lowered its page ranking after learning that a Search King affiliate, PR Ad Network, engages in the business of placing advertising and links on highly ranked websites, thus making Search King a competitor of Google. According to the complaint, Google uses PageRank, a Google-developed system of determining the value of a particular website by using such factors as keywords, content credibility, popularity, and the number and popularity of linked sites. ... Search King claims that its rank was lowered from 8 to 4 after Google became aware that Search King and PR Ad Network were competing with its business. Because of its lowered ranking, Search King alleged that it suffered losses in advertising revenues and reputation. ... Search engine analysts say that exactly how a particular search engine defines the rules for its ranking system, referred to as an algorithm, is a closely-kept trade secret. ... Websites containing the search terms appearing in an HTML title tag are often considered to be most relevant. Search engines will also check to see if the keywords appear near the top of the web page. As for frequency, a search engine will analyze how often a keyword appears in a web page in relation to other words in order to rank a website. However, it is no secret that some search engines may also penalize pages or exclude them from an index altogether, if they detect search engine “spamming,” i.
- The basis for the underlying lawsuit was that Cohen forged a letter to Network Solutions, which at the time had a monopoly over upper-level domain name registrations, saying that the true owner of “Sex. ...
- The original lawsuit was filed by the Washington State Attorney General against an Oregon man sending unsolicited commercial e-mail to Washington residents. ...
- PSC filed a trademark infringement lawsuit against PTI, which was insured by the defendant, Federal Insurance. ...
- com for infringing MercExchange’s patent covering auction search engines. ...
54. News Blog
- www.marketing-register.com
- Search Engines.
- Search Engine Ranking & Optimization.
- Search Engine Visibilty -- A Ranking Primer, Part 2.
- Picking up where we left off yesterday, here is the second half of our search engine ranking primer.
- 6) Broken Links & Errors - if your site has a high percentage of broken links and 404's, you may be penalized by some search engines. To maintain the most up-to-date index, many search engines will penalize or drop sites that jeopardize the integritry and relevancy of the engine's search results. As a rule, search engines don't like broken links, so you need to stay on top of this and fix links when you find them.
- 7) Backward Links - many search engines, including Google, will use the democratic aspect of "Internet Linking" as a measure of website popularity and importance. ... A link from a "bad neighborhood" (gray Google PageRank bar) can actually hurt your site's ranking in some cases. ... Also, because many websites are poorly designed, search engines may not be able to access your link at all. I don't even bother exchanging links with sites that have no site map or have no search engine friendly jump link. ...
- 8) Meta Tags - Meta tags are page attributes or characteristics that provide information to web indexers and search engine spiders. Today, meta tags are generally ignored by the majority of search engines out there. The meta tag "description" is used by some search engines to generate a description of your site when they index it. However if a description is NOT present, the search engine will create a description for your site to go along with your site link.
- In the past they were used heavily by search engines to get the "theme" or category of a web page. Because of the abuses of meta tags over the years, search engines made a business decision to ignore or place minimum weight on them in their ranking algorithms. ...
55. Google Sued Over PageRank Decrease
- searchenginewatch.com
- Search Engine Submission Tips.
- Search Engine Listings.
- Search Engine Resources.
- Search Engine Report.
- >> Search .
- Search Engine Watch.
- Business Search .
- Search Engine Watch's conference on search engine marketing comes to:.
- >> Search Engine Watch Marketplace.
- Geo-target your search campaign with Mamma. ...
- Need Targeted Search Traffic? Ask Genieknows. ...
- Search Engine Optimization Tools and Services .
- Search Engine Marketing Services Free Report .
- >> Search Engine Newsletters.
- Over 150,000 readers depend on our free newsletters to keep up with search engines. ...
- Online Search Industry Research .
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