The Emperors of Chocolate: Inside the Secret World of Hershey and Mars STRATEGIC BRAND MANAGEMENT The Brand Marketing Book Developing Business Strategies Food Pets Die For: Shocking Facts About Pet Food Strategic Market Management Building Brand Identity: A Strategy for Success in a Hostile Marketplace Public Relations Techniques

• This report looks at the UK pet food market, with particular emphasis on the major categories of cat and dog food. ... As a result, there has been an increase in the number of cat-owning households and in the total cat population, while dog ownership has fallen, as has the total number of dogs. ...
• The dog food sector, nevertheless, remains the largest in both volume and value terms in 2000, due to the fact that the average dog is much larger than a cat and so requires more food. Owners, therefore, are obliged to spend more on food for their pet dogs than for cats. ...
• The performance of the pet food market in the UK is affected by a number of different factors, including levels of pet ownership. ...
• The UK pet food market is split into three main product sectors: dog food, cat food and other pet food (small animal feed, bird seed and fish food). The market can be segmented according to the type of food, with the main sectors being moist food, dry food, and treats/snacks. ...
• The key growth areas in the UK pet food market are in the dry food sectors in both cat and dog food although more so in the dog food market in the premium pet food sectors and in niche sectors such as pet treats and lifestyle or health-related products. There has also been some growth in the `other' pet food sector, albeit from a much lower base. ...
• As such, they are prepared to spend more on premium varieties of pet food and the pet food manufacturers in turn have invested in new product development (NPD) to develop a wider choice of products. In the cat food market, for example, the growth of the single-serve sector has been phenomenal during the past 3 years since Whiskas launched the first 100g foil pouch products in 1998. ...
• Another key growth sector is that of complete dry dog or cat food (Cddf/Cdcf), due in part to the growth of the pet superstore sector where pet owners can buy such products in bulk. Manufacturers of such foods have been keen to stress the all round nutritional balance of such a diet and the benefits for dental health of a dry food diet. ... Pet food manufacturers and specialist retailers are keen to educate consumers of the varying nutritional needs of their pets throughout the pet's life in order to encourage purchasing of lifestage foods. ...
• The multinational Swiss-based company Nestlé owns Friskies and Spillers (the various brands of which include Felix and Winalot), while the US-based corporation Mars owns Pedigree Masterfoods and therefore brands such as Whiskas, Pedigree Chum, Pal and Kitekat. In May 2001, a takeover of Ralston Purina by Nestlé was announced, which will form the largest pet food company in the world, adding brands such as Baker's Complete, Kit'n'Kaboodle, Omega and Purina's other brands to the Nestlé portfolio. ...

• quality wet and dry cat food (Friskies, Whiskas, Purina, Iams, Fancy Feast, etc. ...
• quality wet and dry dog food (Pedigree and Iams) .
• dog kennels .
• dog leashes and collars .
• SAVING CANADIAN TIRE MONEY? If you would like to support Heavenly Creatures at this special time of year, please forward us your Canadian Tire money - we can use it to purchase pet food and supplies. ...

• That is why we voluntarily recalled PEDIGREE® Dry dog food and other dry pet food products in Asia in early March after reports linked the dry dog food to a recent increase in renal illness in dogs in Taiwan, South Korea and Southeast Asia. ...
• A panel of animal health experts has now concluded that toxins produced by mold found in raw materials at our dry pet food factory in Thailand were the most likely cause of the dog illnesses. ...
• As a precaution, the voluntary recall included dry cat food, although consumers and veterinarians have reported no increases in unusual cat illnesses in Asia. ...
• No other pet food products produced or sold anywhere else were involved. ...

• 9-Lives Dry Cat Food (3. ...
• Alpo canned cat food (5. ...
• Alpo Canned Dog Food BUY 6 GET 1 FREE (also good on 6-pack) 6/30/98 137 .
• Alpo dry dog food (4lb or 8lb bag) 75 6/30/98 47 .
• Alpo dry dog food (18lb or larg bag) $1 6/30/98 72 .
• Chefs Blend dry cat food (1bag or 2 boxes) 50 6/30/98 137 .
• Fancy Feast gourmet canned cat food 50/10 6/30/98 137 .
• Fancy Feast Roasted canned cat food BUY 2 GET 1 FREE 6/30/98 147 .
• Friskies Dry Cat food (any bag or 2 boxes) 50 6/30/98 69 .
• Friskies Dry Cat Food (6. ...
• Gravy Train dog food 75 7/25/98 39 .
• Jerky Treats Dog Treats (3oz) 75/2 6/30/98 105 .
• Meaty Bone dog Biscuits 35 7/25/98 29 .
• Meaty Bone Dog Biscuits (18oz or larg) 75/2 7/31/98 46 .
• MightyDog OR Senior canned dog food BUY 4 GET 1 FREE (up to 57c) 6/30/98 147 .
• Pup-Peroni dog treats (2. ...

•   Purina Pet Starter Kits: "The Cat's Meow" and "It's a Dog's Life" Consumer Offer .
• Consumers were attracted to the Purina brand packages that featured two custom-designed food and water bowls as in-pack items. For a very reasonable price, consumers could purchase the kit that included a measuring cup for the pet food, a leash for dogs, a brush for cats, an appropriate pet toy and a pet care book.
• The starter kit encouraged trial by showcasing Purina pet food products and clearly distinguished the Purina brand from its competition. It was clear to consumers that for just a slightly higher cost than the typical pet food purchase, the Starter Kit offered exceptional added value.

• Pet food companies lead us to believe that what we are feeding our pets is the best food possible. Have you seen the Beneful commercial? All those green veggies & chunks of meat? Don't let them fool you! Pet food is a 26 Billion dollar industry - it is second to oil! Pet food companies have a lot of money to protect, but are not willing to improve the quality of their food.
• So, the slaughterhouses and grain mills contributed their WASTE for dog food. ...
• Most dog food is 60-70% grain - the reason for this is because it helps with shelf life.
• Clay & Kitty litter is used in dog food because clay is good for digestion & the kitty litter helps with the reduction of stools.
• Bioavailability in dog food is only 5-6%.
• Corn & Wheat in dog foods make dogs fat & unhealthy.
• Does Your Dog Food Bark?.
• The reason why a dog is classified as a carnivore is because:.
• Not flat ones like people which are meant for chewing our food.
• Mars Corporation (Pedigree, Pal, Whiskas) identified that 85% of pets over the age of 3 years had periodontal disease to which they need medical attention. ... Human dentists don't sell pre-packaged junk food - they preach to us about PREVENTION.
• No Stinky Dog - Dogs fed on a natural raw diet do not smell like "dogs". Your house won't smell like dog either!.
• *DISCLAIMER: While it is very important to us that you feed your dog/cat the best possible food, please consult a holistic veterinarian about a raw diet or any diet change. ...

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• Beef food links US or references to the subject of beef. ...
• Beef food links .
• Simply place food in the container, add your marinade and wait 20 minutes. ... Food stays fresher 5 times longer! You can also re-seal wine bottles, and vacuum pack bowl and containers using the supplied Bottle Saver lid and three universal lids (4-inch, 7-inch and 10-inch). ...
• Dog.
• Food.
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• 2-oz cans) (Food for Dogs).
• Alpo Prime Cuts Beef & Barley canned dog food provides a delicious, hearty meal with real meat in every bite. ...
• PetFoodDirect:: Whiskas Tender Bite Beef (24/3-oz pouches) (Food for Cats).
• WHISKAS TENDER BITES With Beef in Juices is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for growth and maintenance.
• PetFoodDirect:: Purina Tender Vittles Beef Flavor Dinners Moist Cat Food (1 case; contains 12/12-oz boxes; each box contains 8 - 1 1/2 oz pouches) (Food for C.
• Purina Tender Vittles Beef Flavor Dinners Moist Cat Food (1 case; contains 12/12-oz boxes; each box contains 8 - 1 1/2 oz pouches).
• 2-oz cans) (Food for Dogs).
• Alpo Prime Cuts Beef & Rice canned dog food provides a delicious, hearty meal with real meat in every bite. ...
• 2-oz cans) (Food for Dogs).

• Quality & Holistic Dry Cat Food - Wellness, Hundenfloken, Nutro Max& Complete Care, Science Diet, Technical, Eukanuba, and Iams .
• Quality & Holistic Canned Cat Food - Wellness, Hundenfloken, Nutro and Iams .
• Dry Cat Food - Cat Chow, Pro Plan, Whiskas, and Barn Cat .
• Quality and Holistic Canned Cat Food - Wellness, Hundenfloken, Nutro .
• Canned Cat Food - Whiskas, Fancy Feast .
• Check under our dog food section for more, or better yet, come to our store .
• home / contact / map / links / guestbook / bulletin board / picture gallery / happenings / site map wild bird seed / bird feeders / bird houses / suet / exotic birds dog food / cat food / other animals stores / missing / letters © 2002-2004 .

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• Pet Supplies > Cats > Whiskas.
• SophistaCat Supreme Gourmet Food For Cats In Pouches.
• Whiskas CATMILK Plus.
• Whiskas Homestyle Favorites Pouch Cat Food.
• Whiskas Temptations Treats for Cats.

• $1/3 Whiskas Temptations Treat for Cats 4-18.
• 3-$1 9Lives Dry Cat Food 3. ...
• 3-$1 Meaty Bone Dog Treats 22. ...
• 6 oz+) or NawSomes! Regular or Mini's Dog Treat 4-25.
• 3-$1 Jerky Treats Dog Treats 7. ...
• 3-$1 Kibbles n Bits Dry Dog Food 4 lb+ 4-25.
• $1/8 Whiskas Pouches 3 oz 4-26.
• $1 Whiskas Variety Pack 12 oz 4-26.
• $1 Whiskas with Savory Nuggets 1. ...
• 17-B8G1F Pedigree Food For Dogs Pouches or Pedigree Little Champions Pouch 5-9.
• 2-B12G1F Pedigree Food For Dogs Pouches or Pedigree Little Champions Pouch 5-9.
• 75/4 Iams Dog or Cat Can Food 5-31.
• $1 Iams Dog Biscuits 24 oz+ 5-31.
• $1 Iams Dry Cat Food 4-lb bag+ or (2) 24 oz 5-31.
• $1 Iams Dry Dog Food 8-lb bag+ 5-31.
• 75/2 Purina Beggin Strips Dog Snacks 6 oz+ 6-30.

• 50                         5/12/02 canned cat food   on 24 cansd or (1) 24ct           save $1. 00                         4/30/02 variety pack of Fancy Feast canned cat food   on Arm & Hammer                 save $1. ... 00                          4/30/02   1 Variety pack of Whiskas     save. ... 75                               5/19/02 larger bag of Whiskas with savory nuggets dry food for cats   buy (6) 3oz Whiskas            Buy 6 get 1 free                   5/19/02 in the flavor lock pouch and get (1) 3oz pouch free   Pounce Hairball treatment         save $1. ... 75                                 5/3/02 Chef's blend dry cat food   6. ... 75                                  5/3/02 Chef's Blend dry cat food   bag or 2 boxes of Friskies          $1. 00                              5/31/02 dry cat food   2 packs of Friskies                      $1. ... 50                           5/31/02 canned cat food   Whiskas Tempations treats              . ... 50 Meaty Bone Dog Biscuit  6/30. ... 00/8 can or variety pk of Mighty Dog cans  6/12 Buy 4 get 1 Free  Mighty Dog cans  6/12 1. ... 00 Pedigree dry dog food   7/28 1.

• Healthy Pet Food & Supplements.
• Healthy Pet Food & Supplements.
• Dog Food.
• I was wondering if anyone had a low cost solution to commercial dog food? I have 2 dogs and one is quite large,I feel I spend more on dog food than I do on groceries for my family! I have tried the cheap stuff and they won't touch it,I do have kitchen scraps but I have a family of 5 and not much in the way of leftovers, any ideas?  Nancy .
• We have a 100 pound dog and we do not buy the cheap generic food because he won't touch it. ... When I cook for our family of 6 the dog lucks out on most occasions. ...   When he's hungry he eats his dog food, which is still generally 2-4 cups per day for his size.   Dog food in the States is sold under different brand names than in Canada so I won't recommend any that way. ...
• I, too, was once owned by a large dog with a large appetite for the "premium" brand dog food.   What I did was to buy 2 bags of food: 1 of the type that she liked, and 1 of bargain brand.   I poured them both into a large garbage can with a lid, mixing them together as I poured, then scooped out food from that can as needed. ...   I also found that saving drippings from meats, bacon, etc and adding to the dog food seemed to increase her enthusiasm for the bargain mixture.
• If you are having this much problem feeding your two dogs a nutritious meal, and feel you are spending more on their food than that for your family, I would strongly suggest that you find a good home for the larger dog. ... I'm sure there are plenty of people out there who would love to take your dog(s) and treat them well.
• I have found my dogs are satisfied with the wet dog-food mixed with cooked rice. ... My dogs are not crazy about dry-food but they get it at least twice a week. ...

• Bella was lazing about in the front garden when a man walked past with a big dog. ... But this dog, as I say, was quite stupid, so he tried to eat her.
• You were right the first time - it's Lucy, who threw herself at the dog and tried doing to it what it was doing to Bella.
• But apparently the dog was so taken by surprise that it dropped Bella in astonishment, and she was whisked away to safety.
• And on top of that, she won an award, given by a dog food company, for which the prize was a year's supply of dog food.
• So either he's trying to steal her glory, or he made the whole thing up to win the dog food.
• So, why would a dog-food company be giving away dog food to a brave cat? I'm confused.
• What did your parents do with a years supply of dog food?.
• On a similar note, our previous Sheltie refused to eat Dog food. He would only eat Cat Food. ...
• Gives a whole new slant for an ad campaign: 1 out of 10 cats that prefers Whiskas is really a dog.

• It is two years since Dalgety launched a #186m rights issue to pay for the near-#500m deal to buy Quakers' European pet food operations. ...
• At the time of the Quaker deal, the strategy to sell consumer foods divisions such as Golden Wonder and Homepride to concentrate on pet food looked plausible. ...
• Though pet food profits held up, the dog food business has been dented by Pedigree's marketing muscle. Dalgety's Felix brand has held off a marketing challenge by Pedigree's Whiskas brand. In dog food it will be hoping that its Winalot re-launch with the slogan "Live a lot, wag a lot, Winalot," raises sales as well as smiles. ...
• The first is whether it can build its pet food business to do battle against Pedigree. ...
• The animal feeds business should begin to stabilise post BSE, while the food ingredients division is solid enough. ...

• Super Food Original Formula Dog Supplements by Missing Link.
• Super Food Original Formula Dog Supplements by Missing Link.
• All natural whole foods and food concentrates are combined in this Super Food Supplement designed to support healthy skin and coat, digestive health and balanced energy levels for dogs. Important Omega-3 fatty acids, fiber, phytonutrients, vitamins and minerals are all delivered in this powdered supplement that you simply mix into your dog's food. ...
• The Poop Hound by Hound Dog.
• Goodie Gripper Dog Toy by Planet Pet.
• Slobber Stopper Dog Toys by PetSport.
• Dog Delight Treat Drops by Pet Goods.
• Puppy & Dog Starter Kit by Nature's Miracle.
• Authority Premium Lite Formula Cat Food In Cans.
• Whiskas Homestyle Favorites Pouch Cat Food.

• An elegant old-fashioned interior, timeless standards of good service and the most modern of products are the keynotes of Britain's oldest pet food shop which serves customers in both Berwickshire and North Northumberland. We can confidently claim to be the leading pet food suppliers in the Borders - a position we have achieved through ensuring that the personal service we offer is second to none. ...
• Take advantage of our delivery service, and say goodbye to carrying heavy bags and tins of pet food. We deliver a vast range of competitively priced products direct to your doorstep, offering not only food for dogs, cats, horses, rabbits, hamsters, budgies, fish and wild birds, but also a wide range of associated products - snacks and treats, toys and leads, beds and beddings, cat litter etc.
• Click on the food sacks to go to our Products page.

• However, the main food source for the hedgehog is beetles and caterpillars. ... This only seems to occur if other food sources are scarce and they have been known to eat the chicks of some ground nesting birds on rare occasions.
• You should put out additional food for a hedgehog. ...
• It is vitally important to give additional food to your garden hedgehogs from the middle of September until they go into hibernation, normally towards the end of November or early December. ...
• The best thing to put out for your garden hedgehog is cat or dog food. ...
• Tinned cat or dog food, We have found they prefer Chicken & Liver flavours best but also like Lamb and Beef flavours. Try Kitten or Puppy food for Young Hoglets. ...
• Spike’s Dinner hedgehog food either tinned or dry available from good pet shops or Direct from Spikes World who also have other quality hedgehog foods in their online store.
• Goats Milk or Whiskas/ Felix Cat Milk (Do not give Cows Milk it causes diarrhoea).
• An indoor hedgehog may need it's intake of food restricted because many just eat and eat and get extremely fat, up to 3 Kg is not unheard of. An overweight hedgehog has exactly the same problems as an overweight person or cat or dog.
• It's beneficial to add these supplements to the food put out for garden hedgehogs as well.
• Vitamins such as SA37 or Sherley's Vionate or any good multivitamin & mineral supplement from Vets or Pet shops, sprinkled on their food.
• A probiotic supplement to help digest the food.
• Supplements such as Royal Jelly, (break open 1 capsule and mix into food).
• Hedgehogs frequently become fussy eaters, especially those kept indoors and need to have their diet varied, so change the brand or flavour of food/biscuits from time to time.

• Home » The Pet Food Label - Part 2.
• The Pet Food Label - Part 2.
• In the previous installmentwe handled the deconstruction of that confusing proximate analysis chart on the pet food label. ...
• Iams Dog.
• Whiskas.
• Mighty Dog.
• How do you know if the food you are buying is really any good? And can it be fed appropriately to your pet? To address these issues, the Association of American Feed Control Officials (AAFCO) was founded in 1909. ...
• This statement (copied verbatim from a can of Friskies Fancy Feast) means that this food was tested on cats and kittens, and that it was found to provide optimal nutritional results. ...
• Since nutrients in the food aren’t always digestible, a chemical analysis may not really tell the nutritional story of the food. ...
• Is there a technical difference between a dog or cat food labeled with “chicken flavor” or “with real fish flavor” and one labeled as “chicken dinner” or “fish dinner?”.
• YES! The wording of the label the manufacturer is allowed to use on the food depends on HOW MUCH chicken or fish (or other ingredient) is actually inside the can or bag of  food! Knowing what the wording of the labels mean can help you make sure you are feeding your pet what you think you are feeding them.
• To illustrate what the wording on pet food labels mean, let’s look at some hypothetical dog food. There are four “cans” of Joe’s Dog Food below, all with different amounts of beef inside. ...
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• Home » The Pet Food Label - Part 2.

• complete dog foods including Eukanuba, Pro-Plan, .
• Seddons complete dog foods from £11. ...
• Finest quality rabbit food only £8. ...
• Food for Budgies, Canaries, Finch etc from .
• Purina Omega complete cat food. ...
• Purina Omega Tasty complete dog food. ...
• Lowest prices on Whiskas Cat Foods .

• TOP BRAND DOG AND CATFOOD DELIVERED DIRECTLY TO YOUR DOOR.
• Dogfood direct stock a wide range of premium and own brand dog and cat food at competitive prices, for delivery directly to you. ...
• We also stock a range of toys and accessories, which if purchased at the same time as food, will be post free, a saving of £2. ...
• Whiskas .
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• Second Prizes (25): One-year supply of Nestlé Purina PetCare pet food product in the form of 12 coupon (ARV $25. ...
• Friskies - For More Photo Contest 1x per person/email/household  |  home page  •  entry form  |  essay / photo  |  Grand Prize: $2,500, one-year supply of Friskies cat food, and winning photo may appear on Friskies cat food promotional materials (ARV $2,640).
• First Prizes (11): One-year supply of Friskies cat food, winning photos may be featured on Friskies cat food promotional materials (ARV $140).
• On behalf of each Grand and First prize winner, Nestlé Purina will donate 12 cases of Friskies canned cat food and 30 6. ... bags of Friskies dry cat food to a local SPCA or humane shelter of each winner's choice. ...
• Purina Beneful - Golden Door Dog Spa Sweepstakes 1x per person/email/household  |  home page  •  entry form  •  winners list  |  membership / survey  |  Prizes (5): 3 day/2 night trip for two adults and one dog to the Wyndham Peaks Resort Golden Door Dog Spa in Telluride, CO; 2 spa treatments for each adult; and ½ day spa treatment for the dog (ARV $3,500 - $4,500). ...
• 21+ (Dog Owners) expires Monday, May 31, 2004 @ 11:59pm CT     Started 2/13/04 - Submitted 2/18/04 .
• com - Custom Pet Sculpture Contest 1x per person  |  home page  |  simple  |  Prize: Collectible sculpture painted to look like your dog (ARV $39. ...
• com - Good Clean Fun Contest 1x per person  |  home page  |  simple  |  Prize: Lucy The Wonder Dog brand Emu Oil Shampoo and Kong rubber Biscuit Ball (ARV $20).
• Pedigree - Health Test Sweepstakes 1x per person/email  |  home page  •  entry form  |  survey / referrals  |  Prize: 7-day/6-night trip for winner, winner's dog and three guests to Scottsdale, AZ including 12 hours of pet-sitting service during the trip, half-day spa package at the Golden Door Spa at the Boulders Luxury Resort (massage, facial and healthy spa lunch), dinner at Latilla restaurant, 3-hour photo shoot of winner and winner's dog, collection of gifts/services for winner's dog (doggie bones basket, grooming session, and session with a pet trainer), and $10,000 (ARV $25,992).
• Comments: Receive five additional entries each time you enter a different UPC code from a package of Pedigree Weight Loss or Pedigree Weight Maintenance food for dogs (limit 25 UPC entries per person/email). ...
• lifetime supply of Iams Pet Food, gift basket of Iams merchandise and bath and grooming session for the pet at Alton Grooming (ARV $3,500).
• Second Prize: Three year supply of Iams dry dog or cat food (ARV $750). ...
• Third Prize: One year supply of Iams dry dog or cat food (ARV $250).
• Hill's Pet Nutrition Inc - Win Free Pet Food for a Year Sweepstakes 1x per person/email  |  home page  |  membership / survey  |  Quarterly Prizes (2) 1 cat - 1 dog : Year's supply of pet food (ARV $240).
• com Win Free Pet Food 1x per household  |  home page  |  Free bag of dog or cat food of their choice, delivered to their home via UPS. ...

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• To remove an item from the Shopping cat food online, Basket press the button. ... Delivery Goods are dispatched by carrier the same day for orders received before dog food online, 11:30am (Mon-Fri). ... AB30-AB31AB33-AB38AB41-dog food online, AB45AB51-AB56DD8-DD10FK8FK16-FK17FK21HS1-HS9IV1-IV36IV40-IV49IV51-IV56KA27-KA28KW1-KW3KW5 uk pet shops, -KW17PA20-PA49PA60-PA78PH10-aquarium supplies, PH14PH17-PH26PH30-PH44TD15TR21-TR25ZE1-mail order pet products, ZE3 Returns We pets direct uk, guarantee your satisfaction. ... For your protection this cat food online, transaction is performed via the SECURE SOCKET aquarium supplies, LAYER DATA ENCRYPTION SYSTEM (SSL). ...

• It's just too dull, and unless you are a cat food manufacturing company, you really don't need to know all that. ...
• Feed a kitten on kitten food.
• Kittens have very different nutritional requirements from adults, and serious problems can occur if you get this wrong, so it's important that you pick a food designed specifically for growing cats. Some companies refer to this as "Growth," but I'm just going to call it kitten food. ...
• On the subject of water, for all practical purposes, (unless you are feeding a high proportion of dried cat food, or live in a very hot climate), if a cat or kitten drinks the water you put down for her with any regularity, there's probably something wrong with her. ...
• What Brand of Kitten Food?.
• Probably the most commonly asked question in veterinary practice is, "Which food do you recommend?" I try not to recommend for or against any specific brand, but there is the old adage of, "You get what you pay for," and that is especially true of cat food. ...
• Pedigree Petfoods ("Whiskas").
• It is the Whiskas range only, that I refer to.
• Dry or Canned Food?.
• Nutritionally, there is no advantage to feeding dry food in preference to canned food (or vice versa). Some cats prefer to eat dry food, and some canned. ... However, dry food is far more convenient to use; there is no need to open cans every day, it doesn't have such a strong smell, and there is less waste because it will stay fresh in the cat's bowl. ...
• The problems with dry food are twofold: First, cats are considerably more likely to overeat and become obese when fed dry food. ... When feeding canned food as the main or only foodstuff, your cat will get most of its daily water requirement in the food, (canned food is typically 80% water). However, dry food is only about 10% water, and the cat will require to drink considerably more if dry food is given to any great extent. ... So, if you are changing to dry food from canned food, you should do this gradually over a period of about a week, to allow the cat's water intake to gradually increase also. Serious dehydration has been seen in cats suddenly changed onto dry food.

• Whether it be dry or canned pet food; treats including biscuits, pigs ears, knot bones and dentabones; toys including the huge Kong range; flea and worm treatments; or accessories including collars, leads, bedding, kitty litter, moggie/doggie doors or grooming equipment. ... Avoid the lugging of heavy bags of food! .

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