(Redirected from ATV Enterprise Limited)
Current ATV logo
ATV has been one of the two free-to-air broadcasters in Hong Kong. It operates two channels, one is a 24-hour HOME channel, which is in Cantonese. Another is a 22-hour WORLD channel, which is in English. Throughout the years, ATV has been "serving the interest of the local community". The channels are accessible in North America via satellite. In 2002, ATV also gained approval from the State Administration for Radio, Film and Television to beam its two channels to the Guangdong Pearl River Delta region.
ATV has also established a close relationship with Guangdong TV to ensure their stable cooperation in programme productions, advertising and sales.
Numerous awards are awarded to ATV for its programmes. One of their successes is Who Wants To Be A Millionaire (百萬富翁), which is a game show founded in the United Kingdom in 1998. In 2001, ATV bought the production rights in Hong Kong. Since then, the popularity of ATV has increased. This also had prompted the other local TV station - TVB - to respond by producing similar game shows.
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Rediffusion logo
In 1981, Rediffusion in the UK sold 61% of his shares to an Australian consortium. In July 1982, a Chinese Enterprise called Yuen-dung Company 遠東機構, owned by the Chiu family, bought part of the shares. At that time, Yuen-dung Company and the Australian consortium each owned 50% of Rediffusion's shares. This is the first time that a Chinese Enterprise played a role in Rediffusion. It was not until September 24, 1982 that Lai-dik Broadcast Limited was renamed as Asia Television Limited(ATV) (亞洲電視廣播有限公司) due to the fact that Rediffusion did not own any shares of ATV afterwards.
However, this did not put an end to the change in the ATV partnership. The company which operated ATV often suffered from deficit. Therefore, in January 1984, the withdrawal of the Australian enterprise affirmed the Chiu Family to buy all of the shares.
In August 1987, the shares of ATV were put on sale. One year afterwards, Asia Television Limited, the Lam family (led by Lim Por Yen 林百欣) and the New World Group bought ATV's shares. Each one occupied one-third of the shares. At that time, the members of Board Of Directors included Yau Dak-kan (邱德根), Lim Por Yen (林百欣) and Chen Yue-tung (鄭裕彤).
On January 30, 1989, the Chiu Family sold their shares of ATV to the New World Group and the Lai-sun Enterprise (麗新集團) for HK$237.5 million. The New World Group held half of the shares while the Lam family owned one-third and Lai-sun Enterprise held one-sixth. At the same time, Sociedade de Turismo e Diversoes de Macau (STDM) joined as a minority shareholder. As announced by the Board of Directors, the new Chairman was Chen Yue-tung and the Vice-Chairman was Lim Por Yen. The Administrative Director was Miss Selina Chow (周梁淑儀).
ATV provides different types of television programmes, including news, infotainment, drama and various shows. ATV not only produces TV programmes but also introduces popular overseas TV programmes to cater for audiences with different tastes and preferences. Recently, ATV has also bought some famous TV drama programmes from South Korea and the Mainland China and they are broadcasted mainly in prime time. These overseas TV dramas have been prevailing in Hong Kong.
On January 20, 1989, ATV announced a change in the channel name. For the Cantonese channel, the name was changed from Golden Channel(黃金台)to ATV Home Channel (亞視本港台). On the contrary, the name was changed from Diamond Channel (鑽石台)to ATV World Channel (亞視國際台)for the English Channel. At Feburary of the same year, ATV's Logo was the intersection of three lines: red, blue and green which forms like a circle.
ATV has produced numerous classical TV dramas which include Crocodile Tears (鱷魚淚), Fatherland (大地恩情), The Legendary Fok (霍元甲) and Reincarnation (天蠶變). Recent famous productions include The Pride Of Chao Zhou (我來自潮州), Who is the Winner? (勝者為王), King Of The Gambler (千王之王重出江湖) and A Better Tomorrow (再見艷陽天).
In recent years, ATV has initiated and hosted certain large-scale prize distribution ceremonies. The most well-known one would probably be The Annual Most Popular TV Commercial Awards (十大電視廣告頒獎禮 ).
Other infotainment programmes like Stories From Afar (尋找他鄉的故事) ranked up their rating on the Appreciation Index Survey Best Television Awards (香港電視節目欣賞指數) as reflected by a public review.
There are some programmes which were recorded with high ratings, such as the entertainment news 今日睇真D and Who Wants To Be A Millionaire? (百萬富翁). This kind of entertainment news report and game shows widely attracts many audiences and successfully leads the trend, in which another local TV station TVB had started to follow.
ATV World is one of the English channels which broadcast in Hong Kong. It offers a variety of programmes, mostly from foreign countries, ranging from popular serial dramas and films to educational shows, for instance the American production Ally McBeal (甜心俏佳人), Smallville and CSI: Crime Scene Investigation, as well as the talk show, Late Show with David Letterman, are familiar to local audiences. Programmes about art and sport are also provided, such as Great Artists and the NBA Game of the Week. Putonghua programmes are also available on ATV World at off-peak hours.
ATV News has a wide and close connection with China and oversea media broadcasters. Additional foreign coverage of news is provided by CNN. ATV receives CNN transmission 24 hours a day via satellite from CNN's home base in Atlanta, USA. By way of setting more than 10 news bureaus overseas, global breaking news can be accessed immediately via satellite and the Internet.
In order to make news more accessible, ATV has established an electronic news site which is a link insides the company's website (see #External Links). It provides daily and past local and international news.
Besides producing daily news report, ATV is now offering 8 news programmes, 6 in Cantonese and 2 in English. News programmes in Cantonese are namely "Monetary Word" (金錢世界), "Chasing current affairs" (時事追擊), "Decoding current affairs" (時事解碼), "Following ad hoc news" (時事熱點追蹤), "Investment strategy" (窩輪有法) and "Mr. Tsang's Show" (曾sir28騷) while the rest two English news programmes are "Newsline" and "Inside Story".
Furthermore, ATV's NEWS MAGAZINE is the recent affairs production that has gained awards from the New York Festivals, the Chicago International Television Competition and the Asian Television Awards.
ATV Training Institute
Apart from the television screen, we can also catch-up with ATV programmes on the ATV website. The website, which is accompanied by 3 text versions, namely Traditional Chinese, Simplified Chinese and English, is user-friendly that we can browse lots of information in it by just simply clicking the icons on it. Some of the information you'll find at the ATV website includes the introduction of its company, schedules of TV programmes, promotion of upcoming events, reviews of some TV programmes, and more.
Since the beginning, ATV experienced a five-fold increase in the number of shareholders. During June 2002, businessman Chan Wing-kei (陳永祺) along with the chairman of Phoenix Satellite Television Holdings Limited (凰鳳衛視), Liu Changle (劉長樂), established a company which later bought most of ATV's shares. Afterwards, Chan Wing-kei took the post of Administrative Director General. With the change of shareholder, there was innovation in the direction of production, marketing strategy and human resources. One of the significant changes is the increasing purchase of foreign programmes such as the South Korean Drama Blue Love (藍色生死戀).
New Board of Directors of Asia Television Limited
¹ - New Directors to be appointed ² - Not of permanent residency status
(adapted from ATV homepage)
ATV was permitted to renew its licence to broadcast for 12 years. Under the terms of licence renewals, the Broadcasting Authority requires the ATV world to have bilingual subtitles on news, weather and current affairs shows, educational shows and emergency announcements starting from December 2004. More cultural and arts shows are also demanded.
See also:
 How to Get on Radio Talk Shows All Across America w/o Leaving Home |
 This Broad's Life: The Raucous, Riveting Autobiography of the Most Outrageous Radio Talk-Show Host in America Today |
 You Can't Say That : Common Sense From America's Number One Gay Radio Talk Show Host |
 How to Get On Radio Talk Shows All Across America | ||||
 Talk Show Selects 1999: A Guide to the Nation's Most Influential Television and Radio Talk Shows |
 Talk Show Selects 1998: A Guide to the Nation's Most Influential Television and Radio Talk Shows (1998 Edition) |
 Talk Show Yearbook 2000: A Guide to the Nation's Most Influential Television and Radio Talk Shows (Talk Show Selects, 2000) |
 Conduct a National Radio Talk Show Tour Without Leaving Your Home or Office...Without Paying a Cent for Air Time (How to Make People Buy Whatever You) | ||||
