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The Radio & Television Commercial
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The Radio & Television Commercial
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The One Show: Judged to Be Advertising's Best Print, Radio, TV
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26. How to Write & Produce Radio Commercials That SELL!!!
- www.radio-mall.com
- Radio Station Addresses.
- How to Write & Produce Radio Commercials That SELL!!! .
- You may have invested a lot of money and energy into sales training, but how much has been invested into delivering a quality product to your advertisers? You market your commercials as selling tools for the advertiser. If your commercials don't sell for the clients, how likely is it that they'll reorder? This seminar doesn't teach creative writing or clever writing; it teaches you how to write commercials that sell your client's message. Commercials that generate response for your advertiser and more sales for you! This course includes:.
- Radio *The Seven Deadly Sins of Radio Advertising *The single most common copywriting crime *Giving people an excuse to buy *Identfying the emotional angle. ... and much, much more! If your job includes writing and/or producing radio commercials, you NEED this incredible seminar from Billboard award winner (and overall radio guru) Dan O'Day.
- Marketing your products/services to radio stations.
- Complete Hit Music & Oldies libraries for radio broadcast only.
27. Washington Daniel Advertising - Portfolio
- www.washingtondaniel.com
- Radio Commercials .
- TV Commercials .
- The following pages include a cross-section of Washington Daniel Advertising work in recent years. ...
- These examples include television and radio commercials as well as print advertising, including outdoor advertising, corporate identity work, publication design, packaging design, and web site design.
28. On-Line Radio Production Company
- www.radioproductionservices.com
- Radio Stations.
- SpotWorks provides Online Radio Production for businesses, media companies and ad agencies. ...
- Visit the Recent Works page, featuring custom radio creative for some of our individual clients. SpotWorks is proud to work directly with local businesses, national companies, advertising agencies, and marketing firms.
- Radio commercials, radio feature production, advertising concepts, radio production, effective copywriting, male and female commercial voiceovers,.
- online radio resources and marketing. ...
- Learn the 7 Essentials of an Effective Radio Commercial.
- © 1997 - 2004 SpotWorks Radio Production.
- com | Radio Creative | Dan O'Day | Audio Production.
- com | Radio Resources | Radio Production Directory | On Hold Marketing | Audio Search | RadioCopy. ...
29. Ironing Board II - How Radio Communicates the Advertising Message
- www.rab.co.uk
- A study to quantify the degree to which radio communicates advertising messages. ...
- The original Ironing Board study has been the definitive Radio Research for the last 15 years. Commissioned by Saatchi and Saatchi in 1980 the study successfully quantified the recall of commercial radio messages amongst housewives under test conditions.
- 15 years on, MSM and Independent Radio News decided to update the study, adding to its credibility and relevance, by focusing on today's commercial radio market. The emphasis and objective of Ironing Board II is to update the original results and investigate commercial radio listeners' ability to recall commercial messages in both Conventional and Newslink advertising breaks.
- In the last 15 years the commercial radio market in the UK has changed beyond recognition. Commercial radio is now a major advertising meduim and an established choice amoungst a mature generation of listeners who have grown up with the medium. What is more, consumers today are far more advertising literate and exposed to an increasing number of advertising messages. We want to assess how all these changes have affected the housewife listeners' ability to recall radio messages effectively.
- With its strong housewife profile and dominant audience delivery at key pre-shopping times we will use the study to attract new advertisers to commercial radio by proving the value of the powerful relationship today's housewives have their radio station.
- Amongst the housewife sample, recall of commercials within a Conventional advertising break was consistent, irrespective of position within the break. ...
- Average Total Spontaneous Recall of commercials within a Conventional advertising break was 25%. ...
- Average Total Spontaneous Recall of commercials within a Newslink break was 35%.
- In the background the radio was 'switched on' to keep them company during the test. In reality the respondents were listening to pre-recorded tapes and, at the end of the product test, were questioned about the starch product and also their recall of the 'live' radio.
- This was exactly the same methodology as used in the original 1980 study, except that with the new study there were two crucial differences: (I) sample design and (ii) radio output. For Ironing Board II, the respondents were all commercial radio listeners listening to their favorite radio station. The tapes they listen to ran in 'real time' and featured their regular presenters and features, with advertising breaks and news bulletins in conventional positions. ...
30. Radio commercial script, radio script writing services
- www.kristofcreative.com
- Radio ad advertising script writing radio scripts for small businesses.
- Kristof Creative is a small advertising and design agency conveniently located in Reston, Virginia, fairfax county, washington metro, washinton dc, district of columbia, northern virginia providing small businesses with effective, affordable, and successful direct mail and direct mail advertising design services.
- We are fast, reliable, and guarantee professional radio script writing services at economical prices.
- Radio Commercials.
- Radio is a powerfull medium. ... For years prior to the introduction of television it had whole families glued together in front of the ol' music box waiting to hear news from afar and salivating for the next installment of their favorite "who-done-it" radio program. It grabbed their attention, invigorated their imagination, fed their need for information and entertainment, and provided some of the most memorable radio jingles of all time. ...
- Things may have chaged a bit since then but radio is still a driving force in providing entertainment and communication needs to the masses. If it wasn't, radio staions would go broke, music artists would be isolated to street corners and subway stations to sale their talents, and Japan would have to rely solely on automobiles for exported goods.
- Which brings us to why you are here in the first placeyou're interested in using radio commercials as part of your marketing program. ... We have years of experience writing radio scripts that not only help sell your product and increase brand awareness, but do it in a way that people actually enjoy listening to.
- Radio Jingles .
- Copy writing for :10, :20, :30, :45 and :60 Radio Spots .
- Radio Commercials .
- Television Commercials .
- Our e-mail newsletter includes creative marketing and advertising tips, trends and advice. ...
31. FREE PRIORITY MAIL SHIPPING (US customers only)
- www.chuckfresh.com
- Disappointed with your radio advertising results?.
- Chances are you're not following our "Fresh Radio Advertising Philosophy"! You've got to make people smile. Make people jump! Make sure your radio commercials GRAB their attention, and give them a reason to use YOUR business rather than someone else's. Not many folks truly understand the dynamics of great radio commercials. Since radio is a "secondary" medium, meaning people listen to the radio while working, driving, or doing something else that requires their primary focus, it's extremely difficult to capture people's attention. ...
- Chuck Fresh Radio can help.
- We've got over 10 years experience creating fun and effective radio commercials that DEMAND ATTENTION. ...
- WARNING: It may be tempting to let your radio sales rep write your spots -- because it's usually free. ... Chuck Fresh Radio commercials are created from scratch by talented and experienced copywriters, and are always custom tailored for your situation. ...
- For a limited time, only $249 gets you a custom script written by our experienced ad team and a fully produced radio commercial with one of the most prominent male voiceover artists in the world. ... When you're ready to enhance your entire radio campaign, then take advantage of our limited-time package special - get 10 brand new spots for the amazing price of only $1950!* (Only $195 per spot!).
- We'll even electronically deliver your spots directly to your radio stations at no additional charge. ...
- Then contact Chuck Fresh Radio at 1. ... 7625 to get your business some radio commercials that kick some serious booty! .
- Open up your own can of whoop-butt with Chuck Fresh Radio today!.
- It's easy to start your new radio campaign today, and experience the Chuck Fresh Radio difference right away! .
32. Messe Frankfurt GmbH - Exhibitor services - Radio Via Mobile
- www.messefrankfurt.com
- Advertising services: Radio Via Mobile .
- Radio Via Mobile.
- Frankfurt's trade-fair radio .
- In 2003, the world's first live trade-fair radio station will broadcast from the heart of the fair during all major events. ...
- Previously, Frankfurt's trade-fair radio turned the whole Via Mobile into an information platform. Now, your message can also be heard on every radio in the area.
- Radio Via Mobile.
- Frankfurt's trade-fair radio.
- is a multifarious platform for radio commercials and special promotions, as well as programme patronage and sponsoring.
- Your direct radio contact: Peter Korch.
- Akademie EasyOrder Special services Exhibition Built Publishing services Advertising services .
33. NationalDirectory : Business Marketing and Advertising Advertising Radio Jingles
- www.nationaldirectory.com
- Top > Business > Marketing and Advertising > Advertising > .
- Radio Jingles.
- Arts: Radio: Industry .
- AMISH Chicago Advertising - Freelance copywriting and radio production of humorous radio jingles. ...
- Advertising Jingles - Producer and creator of advertising jingles. ...
- Amco Media Company - Producers of memorable advertising jingles for commercial radio and other media in the UK .
- Barry Volk's Jingles - Jingles, sound signatures, custom music, sound design, slogans, comedy spots and film/video scoring for Internet/Radio/TV advertisers worldwide. ...
- Bell Music Productions - We specialize in writing, arranging, scoring, and producing original music for radio jingles and television advertising. ...
- Concertspots Productions - Production house that does concert promotional radio spots and other radio production. ...
- Eric Harry Music & Sound design - Multi-award winning music and sound design for TV and Radio and Film. ...
- Evolution International Group - Evolution International Group is a Music Production Company specializing in radio jingles, commercial jingles, and advertising jingles. ...
- Focuses on producing acoustic designs for TV- and Radio stations. ...
- GMI Media LLC - Features demos of jingle packages for station identification, advertising agencies and the web. ...
- Hest & Kramer Music - A Minneapolis music studio dedicated to creating contemporary soundtracks for TV and radio commercials. ...
- Image One Communications - Offers custom jingles, creative radio commercials and music on hold systems and production. ...
- - Producers of music signatures, jingle packages and theme songs for use on radio, television and internet. ...
34. A.M.I.S.H. Chicago Advertising Is The Creative Radio Commercial Barn
- www.geocities.com
- Advertising, a freelance full service copy writing and radio production.
- Radio Commercials,Radio commercials,radio production, jingles,jingle singers,ads,advertising,.
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- Radio Commercials,Radio commercials,radio production, jingles,jingle singers,ads,advertising,.
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35. Alexa Web Search - Subjects > Business > Marketing and Advertising > Advertising > Radio Jingles
- www.alexa.com
- Radio Jingles .
- Subjects > Business > Marketing and Advertising > Advertising > Radio Jingles.
- Product lines include music compilation libraries and services, production music, commercial jingles and radio & TV station identification packages. ...
- Creates state of the art radio station jingles and production elements that cover the spectrum of todays radio. ...
- Pirate Radio and Television .
- Pirate offers you award-winning writing, production and original music for radio and TV commercials. ...
- A commercial audio site offering jingles, sales on hold messaging systems, and professional audio production for tv, radio, film and video, cd-roms, and the Internet. ...
- A Minneapolis music studio dedicated to creating contemporary soundtracks for TV and radio commercials. ...
- Casting, music, sound design for radio and TV advertising. ...
- Associates Advertising Consultants .
- Radio and TV commercials, Jingles, seminars, music, infomercials, creative copy, electronic press kits. ...
- Advertising Jingles .
- Producer and creator of advertising jingles. ...
- Arts > Radio > Industry.
36. Yahoo! Directory Advertising > Radio
- dir.yahoo.com
- Advertising > Radio.
- Directory > Business and Economy > Business to Business > Marketing and Advertising > Advertising > Radio .
- AdvertiseRadio - audio production house specializing in music, jingles, and radio commercials for the multimedia industry. ...
- Chuck Fresh Radio - radio spots and production geared towards small businesses and designed to grab attention. ...
- Commercial Media Sales - radio rep firm specializing in representing radio stations in small and medium sized markets across America. ...
- DateNation Radio - creates and hosts branded online dating and community web sites for radio stations as a promotion that connects listeners and creates an advertising revenue source. ...
- Eye Cue Productions Radio - radio scripting and production. ...
- Interep - provides independent national spot radio representation. ...
- Mobiltrak - developers of a system that helps destination retailers learn more about potential customers' radio listening habits. The system uses patented technology that measures actual customer radio listening as they drive into a monitored area. ...
- Outer Planet - writes, casts, and produces humorous (and award-winning) radio commercials. ...
- RAB Online - information resource of the Radio Advertising Bureau, containing research, report listings, and facts & figures about the U. ... commercial radio industry. ...
- Radio Advertising Bureau - co-op database, instant backgrounds, library of commercial copy, promotion bank, and audio radio commercials. ...
- Radio Marketing Bureau (RMB) - Canadian center for radio advertising. ...
- Radio Works Ltd - provides copywriting, production, campaign planning, and market research services for radio advertising. ...
37. Radio Advertising Commercials
- www.littleradioproductions.com
- Little Radio Productions.
- Email Little Radio Productions.
- Little Radio Productions.
38. Radio Advertising. A cassette course from Dan O'Day.
- www.radio-mall.com
- RADIO ADVERTISING: A CRASH COURSE FOR SALESPEOPLE.
- So why do most radio salespeople concentrate on getting "the order?" and not the re-order? In this brand-new audio seminar, Dan O’Day shows them how to do just that. ... by teaching them how to make sure the commercials that air for their clients are likely to deliver results. The most common objection salespeople hear on the street is, "I tried radio. ...
- "I am new to radio sales and I am experience quite a learning curve. I just listened to your audio tapes, Radio Advertising: A Crash Course for Salespeople. ...
- Marketing your products/services to radio stations.
- Complete Hit Music & Oldies libraries for radio broadcast only.
39. Radio Advertising
- www.audiographics.com
- Some think making a radio commercial is easy.
- of broadcast commercials in Northern Ohio.
- Credits include over 10,000 commercials for major retailers, .
- Some think making a radio commercial is easy,.
- and they usually have a radio station do it for free.
- A well-conceived radio ad campaign succeeds in three areas:.
- from the hoards of radio station-produced ads.
40. Point Marketing Services, Advertising Agency, Mahopac, Radio Commercials
- www.pointmarketing.com
- RADIO COMMERCIALS.
- Radio spots need to be informative and entertaining at the same time. We've provided some samples of recent radio commercials produced exclusively in our multimedia studio.
- These commercials are in MP3 format and are recommended for broadband users.
41. || Businessworld - Play the game ||
- www.businessworldindia.com
- Radio Advertising .
- From making jingles to being a radio jockey in the UK and the US, Steve England, 52, has dabbled in everything to do with radio. He now runs S2Blue, a company that produces radio commercials, jingles and soundtracks for TV commercials. He was in India last week for a series of workshops on 'Creativity and effectiveness in radio advertising'. ... That is when, he says, you will see more variety in radio programming because then the stations can begin experimenting. On radio's limitations from an advertiser's perspective.
- They use radio like the press. ... If you want to say several things, do it over different commercials. ...
- On the radio technology with maximum promise.
- What people look for in radio are people who know their city, their locality and the idiom of their city. A Radio Advertising Bureau survey in the UK found that most people regard radio as the most friendly and trustworthy media. ... That can't happen with Internet radio, Worldspace or with national radio stations.
- Radio Advertising.
42. David Prince Radio Productions | Radio Commercials, Copywriters, Advertising, Voice-Over Talent, Media Buy, AFTRA Signator, AFTRA talent
- www.princeradio.com
- We specialize in writing and producing effective, award winning radio commercials and there's a good chance yours will be better if you use us. ...
- COPY: With some of the best radio writers in the country available, we guarantee you'll get great copy. ...
- CASTING: Great radio commercials require great talent. ... After all, he’s produced thousands of radio commercials and has a knowledge of the voice-over talent pool that money can’t buy. ...
- Why should radio be any different? David can translate "copywriter-speak" and "producer-jibberish" to "actor-speak" without wasting valuable studio time in the process. ...
- PRODUCTION: David has specialized in producing radio commercials for some of the best creative minds in the country. ...
- MEDIA: When buying radio time, you can either use a shotgun or a high-.
- Then you'll be well on your way to creating some great radio spots and a bit more clutter on your trophy shelf. ...
- David Prince, "The Radio Guy".
43. Report: Radio Alcohol Ads Reaching Youth
- www.jointogether.org
- Report: Radio Alcohol Ads Reaching Youth.
- Radio commercials advertising beer and distilled spirits are being heard more by minors than those of legal drinking age, The Hoya, the newspaper of Georgetown University, reported April 11.
- According to a study released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown, people ages 12 to 20 heard 8 percent more advertising for beer and ale, 12 percent more for malt liquor, and 14 percent more for distilled spirits in 2001-2002 than people age 21 and older.
- "What the study says is that there is a reason to be concerned about this advertising," said Jim O'Hara, CAMY's director. "What it also shows is that it doesn't have to be this way, as we see with wine advertising. ...
- The study said that radio commercials for wine were targeted at adult audiences.
- Researchers measured the percentage of alcohol advertising aired on four varieties of contemporary radio stations: R&B, Pop, Urban, and Alternative. ...
- The researchers then compared the number of alcohol ads with other advertising aired on the stations. They found that alcohol commercials were more prevalent on stations with a large underage audience.
- "Most parents don't appreciate how much this advertising reaches their children," O'Hara said. ...
- The Federal Trade Commission (FTC) permits alcohol advertising on all radio stations with less than a 50-percent underage audience. ...
- Study: Youth Bombarded with Radio Alcohol Ads.
44. Alcohol Advertising Alert
- www.marininstitute.org
- Alcohol Advertising Alert.
- Despite its own assertions that Coors "will not condone underage drinking," the third largest brewer is spending hundreds of thousands of dollars on advertising that is guaranteed to reach millions of youth. Coors Brewing is taking pains to portray itself as more responsible than other big beer producers by publishing its own advertising standards. Known as the Coors' Pledge, the company's commitment to responsible advertising and marketing sounds tough when compared to the Beer Institute's voluntary industry wide-code—especially when it comes to avoiding promotions that target underage youth. ...
- While the Coors' Pledge may represent good intentions, a look at the placement of recent promotions on TV and radio suggests that Coors' is not even doing a better job than most other brewers in avoiding overexposure of youth. In 2001, 760 Coors commercials appeared during TV programs watched mostly by viewers too young to drink (more than half the audience was under 21)1. The same year, radio commercials for Coors Light reached more young listeners—including African American and Hispanic youth—than eight of the other ten leading beer brands (Budweiser took first place)2.
- " But current radio and TV spots for Coors make "guys night out" sound like an orgy of excess, urging young viewers to "rock on" and party "because we can. " It might be argued that responsible advertising is in the eye of the beholder, but it is still difficult to reconcile the content of many Coors commercials with the spirit of its pledge. ...
- 2 Center on Alcohol Marketing and Youth, "Radio Daze: Alcohol ads tune in underage youth", April 2, 2003.
45. Radio advertising & radio commercials from jinglegroup.com
- www.jinglegroup.com
- And so it happened, some of them went back home and others ended up in different parts of the US, but they kept their promise and formed the jinglegroup to provide a unique service to the advertising community, high class music written and performed by top musicians at an affordable price. ...
- the home   the demos   jingles   custom music   jingles for Grey   radio station IDs   the whys   the group   the approach   the contact   the site map .
46. radio jingles & commercials by Notepad Music
- www.notepadmusic.freeserve.co.uk
- Radio Jingles & Commercials from Notepad Music Productions.
- We often get asked to write music for radio & TV commercials, as well as radio jingles. ...
- Various Radio Commercials - click links to listen.
47. Radio Adelaide
- www.radio.adelaide.edu.au
- Who Are We? Radio Adelaide 101. ...
- What Do We Do? Radio Adelaide is a real radio alternative for people curious about new ideas, issues, sounds, music and culture. ...
- The music we play is often not heard on other radio stations and ranges from jazz, classical, country, blues, global, nostalgia, Latin, indigenous, ethnic to mainstream.
- Who Listens? Radio Adelaide's listeners are linked by interests and attitude rather than age. ...
- If you are advertising elsewhere your target audience may not be receiving your message.
- On-Air Sponsorship is a form of promotion on community radio. ... It's better than commercial advertising because it's also an endorsement by this station of the sponsor. This creates a meaningful relationship between the station and the client that is substantially different to advertising.
- Community radio regulations mandate a maximum of 5 minutes of sponsorship announcements per hour. Therefore our programs are not cluttered with commercials and individual messages stand out clearly and can be targeted to specific markets that are far more likely to hear, remember and respond to your promotion. ...
- Program Guide Display advertising and insert distribution are available in the quarterly Program Guide. ...
48. Voiceovers and Radio Spots
- www.raywelch.com
- Author / ad man Ray Welch displays print portfolio, plus downloadable radio commercials, voiceovers, and Orson Welles going nuts in a mix-to-pix session. ...
- radio broadcasting narrator voiceover male talent narrate broadcasting Boston voiceover talent retail graphics clients, consulting, author and political consultant, Jack Connors, Jim Mullen, Hill Holliday, HHCC, Mullen Advertising, broadcast voiceover Boston Phoenix, Gregg Farrell, USA Today, AD WEEK, Advertising Man, smoke-filled room, Peter Kadzis, target market. ... Audio Book about Advertising arbitron about Broadcasting Books about Business. CD about Commercials, Communications and Copywriting. ... Boston Advertising Bristol RI Writers. ... CDs Welch advertising Commercials Communications Copywriter. ... Memoirs, developing Mission Statements Narration New England voice-over nonfiction Advertising. ... Advertising agency boston Problem Solving Publishing Radio slots. ... Casting Calls and Cattle call for Audio Production and Radio direction Producing Radio Spots. ... Business creative branding marketing consulting politics media marketing strategy art awards creative director arts brand trade boston retail graphics clients consulting political consultant Connors Mullen Hill Holliday HHCC Mullen Boston Phoenix Gregg Farrell USA Today AD WEEK Peter Kadzis target market Announcers Art Direction Ads Audio books How Write broadcasting Commercials Communications Copywriting Editorial Graphic Design Advertise RI authors Broadcast CDs Stories Golf Humor CD Graphic Arts Marketing Mission Statements process Narration New England Nonfiction books narrate Radio Television ads Voiceovers Advertisement Strategy Casting Calls Cattle Call Audio Production Producing and directing Spots Television production Ad Agencies Portfolios Copywriting portfolio service ma ri mass RI Rhode Copywriter publishing Chicago New York graphics consultantvoice over director Welch director AD Week, SAG and AFTRA communications voice talent broadcast voiceover visual arts voice-over nonfiction arbitron market ads presentations.
- Most of these radio commercials were written, produced and narrated by Ray Welch.
- Many of these commercials can be revised and re-recorded to suit clients outside the marketing areas of the original advertisers, at a less-outrageous rate than usual.
- This is a bootleg copy of a mix-to-pix session with Orson reading to the video of commercials for some English frozen-food company. ...
- Click on any of the radio spots to download the MP3 for a listen. ...
- to voiceovers and radio commercials I've done (MP3s).
49. Radio Copywriter: Susanna K. Hutcheson, radio copywriting services
- www.powerwriting.com
- Radio Copywriting for Your Important Sales Messages .
- Radio Copywriting.
- Providing the Internet With Dynamic Radio Copywriting Since 1993 .
- Radio Copywriting.
- Powerful Radio Copywriting .
- Print the Radio Copywriting Page.
- Hutcheson is a radio copywriter who has written hundreds of radio commercials. ...
- Discover Explosive Radio Copywriting that Drives Business to Your Door.
- Click the play button to hear a brief introduction to our radio copywriting services.
- Would you like to use radio commercials to increase your sales? .
- Do you want powerful radio commercials and not the lame ones written by radio sales people or minimum wage employees? .
- Did you know that radio commercials written by an experienced radio copywriter will cost more outfront but make you more money in the long run? .
- Listen to some of the radio commercials written by Radio Copywriter Susanna K. ...
- Radio commercials are hot. Radio commercials can make you a pocket full of money. But there's a secret to successful radio commercial advertising. You need a professional radio copywriter who has written the spots that sell. You need a radio copywriter who writes for a living. You don't need your radio commercials written by a salesperson who offers to write them for free if you buy the time. ...
50. VoiceStudio.net - Why Our Radio Commercials Work...Click Here!
- www.cosbyoil.com
- Why Our Radio Commercials Work? .
- VoiceStudio has effectively used the above advertising philosophy for over 20 years. ...
- Along with top professional voice talent entertaining your listeners, your radio commercial MUST GET RESULTS in all types of media sound environments, meaning it must be intelligible even to the guy driving his old Ford Pinto with 3 inch plastic door speakers. Simple 21st century street lingo best describes our radio commercials. ... "VoiceStudio Radio Commercials Kick butt, Take No Prisoners & Get Results!" .
- Call VoiceStudio, we'll write and produce a radio commercial that will GET RESULTS for your business. ...
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