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• The Internet is a relatively new medium that the real estate industry is still trying to get its arms around. It has two distinct differences from print advertising. ...
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• This paper will examine the regulation of attorney advertising over the internet1. First, it will explain why attorney advertising over the internet has become an important issue in 1996. Second, it will look at how attorney advertising became protected commercial speech and the amount of protection current Supreme Court cases provide. Then it will examine the constitutionality and practicality of recent Florida ethics opinions regarding attorney advertising on the internet and the current level of protection afforded such advertising. ...
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• 8 Such a direct mailing to thousands of newsgroups9 and possibly millions of people who read those newsgroups, would have cost an enormous amount of money, but it can be done for free on the internet using a process called "spamming" in which one message is sent to every newsgroup in existence. This ad spawned a backlash of such epic proportions that the firm's internet provider received over 30,000 responses and actually cancelled Canter & Siegel's internet account. ... 10 Despite such vigorous protests from thousands of internet citizens, Canter & Siegel claim to have gained clients from their advertising. Whether or not Canter & Siegel are to be believed, their actions clearly demonstrate why regulation of attorney advertising over the internet has fast become a hot issue. ...
• One of the ways advertising on the internet has been regulated is through a set of rules called netiquette. Netiquette is " a set of standards and practices that guide 'proper' behavior of participants on the internet. "11 Basically this meant that if most of the people reading a posting to a newsgroup or accessing a Web site didn't like it or thought it didn't belong on the internet, they would flame the author or sponsor of the advertisement, and play jokes on that person, like sending pizzas to their house, if they could find the address, or maybe just stuffing their e-mail box so full with junk e-mail that nothing else could get in. This system of self-regulation appears to be decreasing, both because of the increasing commercial aspect of the internet and the fact that many of the people with access to the internet simply are no longer offended by such advertising. That is not to say that many people who have been using the internet for a long time are now no longer upset that the internet has become more commercial; the internet has, however, been inundated with so many new users that those people protesting such commercialism are no longer in the majority. ...

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• Ad: For Web advertising, an ad is almost always a banner, a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel size and byte size limit. ... " Banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media. ...
• These and other banner sizes have been established as standard sizes by the Internet Advertising Bureau. ...
• Beyond the banner: This is the idea that, in addition to banner ads, there are other ways to use the Internet to communicate a marketing message. These include sponsoring a Web site or a particular feature on it; advertising in e-mail newsletters; co-branding with another company and its Web site; contest promotion; and, in general, finding new ways to engage and interact with the desired audience. ...
• In Web and other media advertising, it is recognized that there is usually some kind of branding value whether or not an immediate, direct response can be measured from an ad or campaign. ...
• Caching: In Internet advertising, the caching of pages in a cache server or the user's computer means that some ad views won't be known by the ad counting programs and is a source of concern. ...
• Cost-per-sale: Sites that sell products directly from their Web site or can otherwise determine sales generated as the result of an advertising sales lead can calculate the cost-per-sale of Web advertising. ...
• This measure is taken from print advertising. ...
• (the) creative: Ad agencies and buyers often refer to ad banners and other forms of created advertising as ""the creative. ...
• FAST: FAST is a coalition of the Internet Advertising Bureau (), the ANA, and the ARF that has recommended or is working on guidelines for consumer privacy, ad models and creative formats, audience and ad impression measurement, and a standard reporting template together with a standard insertion order. FAST originated with Proctor and Gamble's Future of Advertising Stakeholders Summit in August, 1998. FAST's first guideline, available in March, 1999, was a guideline on "Basic Advertising Measures. ...
• Impression: According to the "Basic Advertising Measures," from FAST, an ad industry group, an impression is "The count of a delivered basic advertising unit from an ad distribution point. " Impressions are how most Web advertising is sold and the cost is quoted in terms of the cost per thousand impressions (CPM). ...

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