The Tipping Point: How Little Things Can Make a Big Difference Ogilvy on Advertising Search Engine Advertising : Buying Your Way to the Top to Increase Sales Tested Advertising Methods (Prentice Hall Business Classics) How Customers Think: Essential Insights into the Mind of the Market My Life in Advertising and Scientific Advertising: Two Works (Advertising Age Classics Library) The Fall of Advertising and the Rise of PR The 33 Ruthless Rules of Local Advertising Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Bodoni

(Redirected from Giambattista Bodoni)

As such, thickness varies greatly within each glyph, making it an excellent decorative typeface due to its elegance. However, because of its inferior legibility, it is quite inapplicable to long text bodies. One common use has therefore been in headings; it is also heavily employed in advertising today. For example, Bodoni has been used in IBM's corporate design for decades.

See also: Typography, San Serriffe

The Tipping Point: How Little Things Can Make a Big Difference		Ogilvy on Advertising		Search Engine Advertising : Buying Your Way to the Top to Increase Sales		Tested Advertising Methods (Prentice Hall Business Classics)
How Customers Think: Essential Insights into the Mind of the Market		My Life in Advertising and Scientific Advertising: Two Works (Advertising Age Classics Library)		The Fall of Advertising and the Rise of PR		The 33 Ruthless Rules of Local Advertising
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands