Newspaper Ads That Make Sales Jump : A How-to Guide Ogilvy on Advertising Frequency measures of content factors in magazine and newspaper advertising Newspaper Advertising Handbook Building Newspaper Advertising Basic books in the mass media; an annotated selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, and scholarly and professional periodicals Newspaper Advertising Sales: The Complete Guide to Job Finding, Facts, & Forecasts Srds Newspaper Advertising Source: Monthly (Issn 1071-4529) How to Create Small Space Newspaper Advertising That Works

Doonesbury

From Wikipedia, the free encyclopedia.

Doonesbury is a comic strip by Garry Trudeau, popular in the United States. The title comes from the name of one of the main characters, Michael Doonesbury, a character Trudeau originally modeled after himself. The character's name is a combination of the word doone — 1960s prep school slang for "someone unafraid to appear foolish" — with the surname of the roommate who was given that nickname, Charles Pillsbury.

The comic strip first appeared in the Yale University student newspaper the Yale Daily News in September 1968. At Yale, it was called Bull Tales and focused on local campus events. The executive editor of the paper in the late 1960s, Reed Hundt, who later served as the chairman of the FCC, noted that the Daily News had a flexible policy about publishing cartoons: "We publish[ed] pretty much anything."

It debuted in about two dozen newspapers on October 26, 1970, as Doonesbury, the first strip from the Universal Press Syndicate. It became well known for its social and political (usually liberal) commentary, always timely, and peppered with wry and ironic humor.

It was a pioneer in the way it blurred the distinction between editorial cartoon and the funny pages. President Gerald Ford acknowledged the stature of the comic strip in the 1970s, saying "There are only three major vehicles to keep us informed as to what is going on in Washington: the electronic media, the print media, and Doonesbury - not necessarily in that order."

Trudeau also delighted and intrigued readers by showing fluency with the jargons of many fields of American speech, including real estate agents, flight attendants, computer nerds, journalists, and presidential aides.

The cartoon has also taken the form of a stage show and an animated special.

Characters

• Mike Doonesbury - ex-advertising man and co-founder of a software start-up
• Mark Slackmeyer - former campus revolutionary turned radio commentator
• Joanie Caucus - ex-housewife and "libbie" who met Mike and Mark on the road, went to law school, and worked with Mike on the John Anderson campaign
• J.J Caucus - daughter of Joanie, who married Mike, left him for Zeke, and later won a MacArthur Fellowship
• Zeke Bremmer - former caretaker for Duke's house
• Kim Rosenthal - Jewish-raised Vietnamese orphan, uber-geek and Mike's second wife
• Barbara Ann Boopstein (Boopsie) - cheerleader turned actress, married B.D.
• Zonker Harris - stereotypical hippie turned nanny
• Zipper Harris - half-brother of Zonker
• Phred - the Viet Cong "terrorist" who B.D. befriended when lost in Vietnam
• Roland Burton Hedley III - journalist

More characters, and their inspirations

• B.D. - Brian Dowling, the captain of Yale's football team in 1968
• Uncle Duke, writer, former governor of American Samoa and ambassador - Hunter S. Thompson
• Honey Huan, Duke's companion - Tang Wensheng (Mao's interpreter when meeting with Nixon)
• Lacey Davenport - Millicent Fenwick
• Doc Edgerton - himself
• Ron Headrest - Max Headroom and Ronald Reagan
• Mr. Butts - Tobacco industry

Milestones

• A November 1972 strip depicting Zonker telling a little boy in a sandbox a fairy tale ending in the protagonist being awarded "his weight in fine, uncut Turkish hashish" raises an uproar.
• During the Watergate scandal, one strip showed Mark on the radio with a "Watergate profile" of John Mitchell, declaring him "Guilty! Guilty, guilty, guilty!!"; it caused a number of newspapers, including the Washington Post, to remove the strip.
• In June 1973, the military newspaper Stars and Stripes drops Doonesbury for being too political. The strip is quickly reinstated after hundreds of protests by readers.
• September 1973: the Lincoln Journal becomes the first newspaper to move Doonesbury to its editorial page.
• In February 1976, Andy Lippincott, a classmate of Joanie's who she falls in love with, turns out to be gay. The Miami Herald decides they aren't "ready for homosexuality in a comic strip."
• In November 1976, when the storyline included the blossoming romance of Rick Redfern and Joanie Caucus, four days of strips were devoted to a transition from one apartment to another, ending with a view of the two together in bed. Again, the strip was removed from the comics pages of a number of newspapers.
• In June 1978, one strip included a coupon listing various politicians and dollar amounts allegedly taken from Korean lobbyists, to be clipped and glued to a postcard to be sent to the Speaker of the House Tip O'Neill, resulting in an overflow of mail to the Speaker's office.
• From January 1983 through September 1984, the strip was not published so that Trudeau could bring the strip to Broadway.
• In June 1985, a series of strips includes photos of Frank Sinatra associated with a number of people with mafia connections, one alongside text of President Ronald Reagan's speech awarding Sinatra the Medal of Freedom.
• In January 1987, politicians are again declared "Guilty, guilty, guilty". This time it is Donald Regan, John Poindexter and Oliver North, referring to their roles in the Iran-Contra Affair .
• In May 1990, the storyline included the death due to AIDS of Andy Lippincott.
• In November 1991, a series of strips implies that former Vice-President Dan Quayle has connections with drug-dealers.
• In December 1992, Working Woman magazine names two characters (Joanie Caucus and Lacey Davenport) as role models for women.
• In March 1995, John McCain denounces Trudeau on the floor of the Senate, "hold[ing] him in utter contempt" for a strip about Bob Dole's strategy of exploiting his war record in his presidential campaign.
• In February 1998, a strip dealing with Bill Clinton's sex scandal was removed from the comics pages of a number of newspapers because it included the phrases "oral sex" and "semen-streaked dress".
• In November 2000, a strip was not run in some newspapers when Presidential candidate Duke says of George W. Bush: "He's got a history of alcohol abuse and cocaine."
• In September 2001, a strip perpetuated the Internet hoax that claimed George W. Bush had the lowest IQ of any president in the last 50 years, half that of Bill Clinton. When caught repeating the hoax, Trudeau apologized for "unsettling anyone who was under the impression that the President is, in fact, quite intelligent."
• in 2003 a cartoon that alluded to masturbation ("self-dating") was not run in many papers
• February 2004: Trudeau uses his strip to make the apparently genuine offer of $10,000 for anyone who can personally confirm that George W. Bush was actually present during a part of his service in the National Guard.

Typical strip

External Link

http://www.doonesbury.com/

Newspaper Ads That Make Sales Jump : A How-to Guide		Ogilvy on Advertising		Frequency measures of content factors in magazine and newspaper advertising		Newspaper Advertising Handbook
Building Newspaper Advertising		Basic books in the mass media; an annotated selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, and scholarly and professional periodicals		Newspaper Advertising Sales: The Complete Guide to Job Finding, Facts, & Forecasts		Srds Newspaper Advertising Source: Monthly (Issn 1071-4529)
How to Create Small Space Newspaper Advertising That Works